Wednesday, February 13, 2008

Lance Armstrong to Open Commuter Bike Shop in Austin

News from my third home of Austin. What a great push for commuting by bike. If only other transit modes had such a well known and authoritative ally. From the Austin American Statesman:

It's not about the bike sales. That from Tour de France champion Lance Armstrong, who plans in May to open a bike shop, commuting center, training facility and cafe in a 1950s-era building at the northwest corner of Fourth and Nueces streets.

"This city is exploding downtown. Are all these people in high rises going to drive everywhere? We have to promote (bike) commuting," Armstrong said Wednesday, gazing up at the towering 360 condos rising next to the site of his new shop. "This can be a hub for that." Mellow Johnny's, named for the nickname Armstrong earned while wearing the Tour de France leader's "maillot jaune," or yellow jersey, will be housed in a yellow- and red-brick building next to the music venue La Zona Rosa. It is a block north of the Lance Armstrong Bikeway, a path that will cut east-west through downtown Austin.


Armstrong predicted that Mellow Johnny's will be "the coolest bike shop in the world," but said he's not trying to put any other Austin bike shop out of business. "It's not us versus them," he said. "We're all about the cycling culture."

I'm glad that they believe in the bike community of Austin as well and acknowledge there are other bike shops in Austin that are awesome. Here's a plug for my boys Jack & Adam and their shop, a part of that community.

1 comment:

M1EK said...

I'm amazed; I had him pegged as a Tahoe-haver, as I was once accused of being (ridiculously), i.e. the "drive out to the country and start riding" cyclist.