"You need PT" I feel like we can do a lot better than this. If we need to change people's public opinion, this doesn't seem like the way to do it. I guess its a start.
I still like this commercial from Madrid much more... if you're trying to sell a lifestyle, this seems to be a better way.
I remember in Phoenix in the early 80's there were bus bench ads that said something to the effect of: "Rx: Take twice daily." I thought it was pretty good at the time.
ReplyDeleteI just saw ads for this on the 10 yesterday... it surprised me since it's been years since I've seen an ad along the ceiling line of a bus (the MTA diligently pursuing new sources of revenue, clearly).
ReplyDeleteAlso, for some reason I can never see anything at that page you linked from Spain.
PT is Physical Therapy.
ReplyDeleteDoes anyone call public transit "PT"?
Shouldn't VTA be spending all its money on the BART extension?